- Culture-Enterprise Cross Fertilization rating and communication model
A new paradigm to rate, communicate and sustain the enterprise competitiveness, based upon the cross-fertilization of Art, Culture, Innovation and Business. - Aligning cultural values with the values of enterprises is increasingly strategic, as the connection to cultural heritage is a great competitive advantage for Europe companies.
- To measure and communicate this alignment, there is a need of appropriate tools and criteria. Similarly to ESG field, it is essential to introduce rating systems to measure and communicate the quality and sustainability of the companies that integrate cultural heritages in their context to generate new value.
- That support investments, partnerships, and foster new culturally sustainable business models.
Culture-business alignment ratings not only meet business criteria, but also stand out to enhance identity, local areas, and cultural capital, becoming new benchmarks for advanced sustainability. - We aim to develop, test, and disseminate the CREA-TRL indicator to analyze, measure, and communicate the value generated when art and cultural heritage evolve from a “secondary element of the context” towards a powerful, measurable strategic driver for the economy, sustainability, and business competitiveness.
Open to collaboration : info@andsart.it for CREA TRL