NOMAD srl / DEMIUR collection / Museum of Moncalvo

MATCHING PRODUCTS AND CULTURAL HERITAGE

The DEMIUR project represents the intrinsic combination of art, eco-design and circular fashion, so much so that it can be defined as a “Re-fashion & Upcycling Art project”. Each garment or accessory of the DEMIUR collections is like a pictorial canvas to be worn: through the exclusive method and know-how that allows you to color and paint with special ecological colors and indelible sweaters in cashmere, wool, cotton or other natural materials, DEMIUR reworks and regenerates recycled garments destined for disposal, recoloring and transforming each piece into an authentic pictorial canvas to be worn without gender and without time.
The project involves a close collaboration with the cultural association A.L.E.R.A.M.O. which manages the Civic Museum of Moncalvo, with creative synergies to select between contemporary artists and authors of the works exhibited at the Museum.
The creations made from garments regenerated and repainted by the artists will be transformed into authentic “designer garments” and will be distributed and marketed through the new e-commerce site project.

THE COMPANY AND THE PRODUCT

In the central Piazza Garibaldi, Moncalvo welcomes a restaurant out of time and space. It is a fashion atelier with the vocation of promoting the territory.

Crossing the threshold you find yourself in a cozy living room, where the exposed brick of the vaults combines perfectly with modern furniture made with recycled materials. Displayed on the mannequins are dresses that with their nuances recall the typical colors of the Monferrato countryside.

Some tourists come in and talk to the owner who explains to them the creative history of each individual garment. Sitting on a comfortable armchair, an elderly man from Moncalvese observes with a look full of pride that designer, who as a child loved to discover the hills and their treasures.