Arago-Distaso / Antiquarium of the battle of Canne

MATCHING PRODUCTS AND CULTURAL HERITAGE

Ruggiero di Staso is an Apulian company that owns several brands and models and specializes in the production of sportswear aimed in particular at the youth segment.
The company is committed, also with the support of regional institutions, to innovation and internationalization projects in which the stylistic combination incorporates current models and designs inspired by the revival of the historical culture of the territory in a modern key.
In particular, the pairing is made with the tradition of the historic Battle of Canne, which took place in the territory of Barletta, not far from the place where the production laboratory is located.
Starting from the combination with the Antiquarium of Canne, the company plans to activate a production line dedicated to museum merchandising.

THE COMPANY AND THE PRODUCT

The entrepreneur Ruggero Distaso, owner of a dynamic Apulian company producing quality clothing in the sportswear and streetwear sector, has managed to build a positioning and visibility of great importance in the supply to retail and sports clubs and to the youth streetwear sector on the strategic choice to grow by focusing on new digital channels and on the subcontracting to quality foreign brands and on the creation of products aimed at particularly niche markets. receptive for digital export business.

The company operates in the textile district of Barletta, and has created lines of value-added products focused on the possession of unique distinctive attributes that enhance it in an extremely competitive international market.

It was necessary to identify a winning niche where to strongly position both the Arago brand line and the offer of private label sportswear capsules, and the company decided to develop its own style that recalls the history and culture of the territory in a modern and revitalized way with innovative artificial intelligence techniques.

The digital export project aims to reposition the brand with a focus on cultural attributes as a quality alternative to the big international sports brands, transforming the small size into an advantage for the possibility of offering customized capsules even in limited quantities.

Now the company is negotiating important subcontracts with large international distributors to whom it offers not only the quality of the product but also the unique attribute of the historical connection to the tradition of ancient Rome and the mythical battle of Cannae, in which Scipio defeated Hannibal and drove back the Carthaginian invaders.